Essential Strategies, Inc. is a frequent participant in various conferences and shows that take place over a year. Among the shows currently of interest to Essential Strategies clients:




Enterprise Data World 2014
Austin, Texas
April 27-May 1, 2014


The 18th annual EDW is recognized as the most comprehensive and educational data management conference in the world. Your Transformation to Data-Driven Business Starts Here! 2014 EDW Program Includes:
  • Data Governance & Quality Program Implementation
  • EIM & Data Architecture - Building for New Demands
  • Big Data Trends - Solutions Here to Stay
  • Roll out Your Master Data Management Successfully
  • EIM - Transforming into Data-driven Business
  • Analytics & Business Intelligence for New Demands
  • Optimizing Metadata Management Through Best Practices
  • Making Agile Data Methods Work for You
Essential Strategies International will take advantage of this conference to introduce two new products. These are "plug-ins" to NoMagic, Inc.'s award-winning MagicDraw modeling tool. Until now, MagicDraw has been oriented towards UML modelers doing object-oriented design. With these products, the tool is more accommodationg to entity-relationship modelers--especialial those interested in more conceptual, "essential" modeling.
  • Cameo Essential Data Modeler, powered by David Hay - This is a CASE tool specifiecally configured to accommodate the creation of aesthetic models for presentation to non-technical audiences, so that they can validate the truth of the assertions in the model.
  • Cameo Essential Model Patterns, powered by David Hay - This is a set of model patterns based on David Hay's book, Enterprise Model Patterns: Describing the World.
David Hay will also present "Converting An Abstract Entity/Relationship Model Into A Real Database Design"



MIT Chief Data Officer and Information Quality Symposium
Cambridge, Massachusetts
July 23-24, 2014


Information Quality (IQ) is an acknowledged prerequisite to organizational success. The MIT Chief Data Officer (CDO) and Information Quality Symposium is a premier forum on IQ among practitioners, vendors, and academicians. The symposium is practice oriented and it includes workshops, paper and report tracks, and sessions and space for announcing, presenting and discussing vendors’ products and consultancy methods.

David Hay, Bob Schmidt, and Joe Maguire will present a panel on the importance of data modeling to data quality.



Data Modeling Zone 2014
Portland, Oregon
October 20-22, 2014


Sharpen your data modeling skills and Connect with the community. This is the only conference all year that is exclusively concerned with data modeling.

David Hay will present "UML and Data Modeling: A Reconciliation" based on his book of the same title. This will introduce to the data modeling community the issues that have kept them from appreciating the Unified Modeling Language's class models. In particular, it will show how to adapt the UML notation to the creation of "Essential" entity-relationship models.

If you register with the discount code HAY you will receive a 20% discount.